ChannelM has been a long time coming concept. The research and work for this initiative has been ongoing since 2019. Our sibling company Channel Methods Partners has extensive experience in go-to-market campaign services. The data mining and organization was part of that.
ChannelM as a concept was created to fill the growing market data need for all Life Science marketers not just Channel Methods Clients. As a separate organization, ChannelM can focus on continued technology development, data partnerships, and becoming a go-to resource to support Marketers and Revenue Operations executives worldwide.